Clay alternatives
The 8 closest alternatives to Clay, which starts at $149/mo. Each one below does roughly the same job from a different angle.
Why people move off Clay
- Credit consumption can escalate quickly with large prospect lists, making cost management important from day one
- The workflow builder has a learning curve that can slow initial setup for teams without a dedicated revenue ops function
- Clay is a data and automation layer, not a full AI SDR agent, so outreach sending still requires a connected tool
- Table interface can become complex to maintain as enrichment workflows scale in sophistication
Worth weighing against what it does well: waterfall enrichment across 75+ providers dramatically improves data fill rates compared to relying on any single data source
The 8 best Clay alternatives
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Sales intelligence and engagement platform with 275M+ contacts and AI-powered prospecting
Has a free tier, so you can try the workflow before paying anything. Overlaps with Clay on sales and data-enrichment.
Best for: Prospect discovery and enrichment: finding and enriching contact records for target accounts using Apollo's 275M+ database; Email sequencing and outbound: running automated multi-step email campaigns with AI-generated personalization and follow-up management
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AI SDR agent Ava for automated outbound prospecting and email personalization
Priced above Clay at $1200/mo, aimed at larger teams. Overlaps with Clay on sales and outbound.
Best for: Autonomous outbound prospecting: running Ava to research, contact, and follow up with hundreds of qualified prospects per week; Contact discovery at scale: using Ava's built-in 300M+ database to build targeted lists without additional data subscriptions
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AI SDR platform with Alice for outbound prospecting and Jordan for voice sales
Priced above Clay at $1500/mo, aimed at larger teams. Overlaps with Clay on sales and outbound.
Best for: Outbound prospecting at scale: running Alice to research and contact hundreds of qualified leads per week without adding SDR headcount; Meeting booking automation: deploying Jordan to handle inbound lead qualification calls and book meetings directly into account executive calendars
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Low-latency voice agent platform with emotion-adaptive dialogue for sales and support
Cheaper to start at $0.07/mo against Clay's $149/mo.
Best for: Outbound sales calls with adaptive tone adjustment based on prospect reaction; Inbound customer support for e-commerce and SaaS with CRM integration
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AI sales agent for extended outbound phone conversations up to 40 minutes focused on appointment setting
Cheaper to start at $99/mo against Clay's $149/mo. Overlaps with Clay on sales and outbound.
Best for: Outbound B2B sales prospecting with full discovery conversations, not just initial contact; Appointment setting at scale for services businesses with long sales cycles
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Voice AI platform for high-volume outbound phone calls with no-code and API options
Cheaper to start at $0.06/mo against Clay's $149/mo. Overlaps with Clay on sales and outbound.
Best for: Outbound sales prospecting calls at scale with automated follow-up sequences; Appointment confirmation and reminder calls for healthcare and service businesses
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AI presentation tool that pivoted to sales prospecting and account research in 2024
Has a free tier, so you can try the workflow before paying anything.
Best for: Sales teams generating personalized outreach decks tailored to specific prospect accounts; Account executives creating leave-behinds and follow-up materials after discovery calls
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AI agent for sales sequences that writes and sends personalized outreach on Auto-Pilot
Priced above Clay at $895/mo, aimed at larger teams.
Best for: Autonomous outbound sequences: deploying Auto-Pilot to write and send personalized email and LinkedIn sequences without SDR involvement at each step; Enterprise outreach at scale: running multi-channel sequences across large prospect lists with AI personalization that draws from real-time signals
Side by side
| Tool | Pricing | Free tier | Platforms |
|---|---|---|---|
| Clay | From $149/mo | No | Web |
| Apollo.io | Free tier, then $59/mo | Yes | Web, Chrome Extension |
| Artisan | From $1200/mo | No | Web |
| 11x | From $1500/mo | No | Web |
| Retell AI | From $0.07/mo | No | API, Web, Phone |
| Air AI | From $99/mo | No | Phone, Web |
| Bland AI | From $0.06/mo | No | API, Web, Phone |
| Tome | Free tier, then $20/mo | Yes | Web |
| Regie.ai | From $895/mo | No | Web |